HEMA

Appeltaart - TVC

THE PROJECT

To celebrate the infamous HEMA appeltaart, we created this 15” TVC. We transformed a former restaurant kitchen to a HEMA worth bakery and shot lots of finger-licking content.

Agency: Hotel L’Amour
Production: Better Call Sol
Director: Roel Boorsma

My role: Video producer

Responsibilities:

  • Development Director’s treatment

  • Hiring & managing local crew

  • Oversight pre-production process, including but not limited to Location scouting, casting, styling and art direction.

  • Managing production budget & timeline

  • Stakeholder management